BrandArena: Visa Expands footprint in Francophone Africa to accelerate digital Payments

Tuesday 1 March 2016

Visa Expands footprint in Francophone Africa to accelerate digital Payments

Visa Inc., a global payment company, today announced its intention to open an office in Côte d'Ivoire to reinforce its position as a leading payments technology company and to  help bringing the benefits of electronic payments to the economy and a broader range of consumers and merchants across the region.

Visa is currently in the process to finalizing the procedures leading to the opening of its office in Côte d'Ivoire. This will facilitate the engagement with key stakeholders in the region; government, financial institutions, consumers and merchants in the ECOWAS region.

This important development will help drive the company ‘strategy in Africa where two billion people live without access to financial services, according to the Global Financial Inclusion Index 2014. The expansion signals continued efforts by Visa to drive its undertaking with the World Bank Group to achieve universal financial access and providing electronic payment accounts to 500 million underserved people by end of 2020.

H.E. Koné Adama, Minister of Finance expressed his support to plans shared by Visa and said, “This is indeed great news, it will help Côte d'Ivoire in its endeavors to promote electronic payments in the country and drive financial inclusion to the benefit of the overall economy.”

H.E Jean-Louis Billon, Minister of Commerce, indicated, “This is encouraging news for 2016,  Côte d'Ivoire is currently exerting significant efforts in attracting foreign direct investments and facilitate commerce and electronic payment will help in increasing the transparency of the economy to that end. Visa is welcome to the region”.

 “The decision to have a permanent presence in Côte d'Ivoire will enable Visa to better serve its partner banks and focus efforts on projects that would help accelerate financial inclusion in Francophone West Africa. We have collaborated with 47 governments to provide more than 5000 products and solutions to help financial inclusion efforts globally. These products and services enable governments to reach more people and enhance the quality of services offered to them.” said Ismahill Diaby, West Africa Manager at Visa.

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