BrandArena: PZ Introduces N40m Product Promo

Friday 4 March 2016

PZ Introduces N40m Product Promo

PZ Cussons, maker of Morning Fresh liquid wash, has announced a promotional campaign worth over N40m to reward consumers of the brand nationwide.

In the campaign, tagged: ‘Morning Fresh Kitchen Makeover,’ customers are rewarded with various gifts ranging from microwave ovens, gas cookers to airtime and a complete kitchen makeover comprising kitchen furniture, appliances and equipment.

According to the Managing Director, Family Care Unit, PZ Cussons, Mr. Alex Goma, the promotion is a sign of appreciation from the firm to consumers of Morning Fresh for staying faithful to the brand in spite of the harsh economic realities in the country.

He said, “The times are indeed tough and that is the reason why PZ Cussons is doing this to appreciate customers who have stood by us through these tough times.

“Morning Fresh is still a market leader, commanding about 50 per cent of the market share for liquid wash in Nigeria and this has been possible because consumers have continued to patronise the brand.”

The Brand Development and Activation Manager for Morning Fresh, Mina Georgewell, said the campaign would consist of regional draws taking place in Port Harcourt, Abuja and Ibadan.

She said, “For customers who buy two bottles of the promo pack, there is a code on the packs that they can text to a particular phone number. The text message is free because the customer gets an instant airtime reward as soon as the text message is sent.

“For every two codes the customer sends, they get 500 promo points to qualify for the regional draws. We will also choose the top 50 points accumulators during the grand finale next month.”

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