BrandArena: Monde Twala joins Viacom International Media Networks Africa

Friday 4 March 2016

Monde Twala joins Viacom International Media Networks Africa

Respected TV executive Monde Twala is to join Viacom International Media Networks (VIMN) Africa, Viacom’s pan-African multimedia entertainment network, Alex Okosi, the senior vice president and managing director, VIMN Africa has confirmed.

Twala, formerly managing director, channels, will take on the newly created role of vice president: BET, Youth & Music at VIMN Africa. In this role, he will be responsible for driving the growth and development of BET, MTV, MTV Base, and VH1 across Africa.

Monde Twala
Commented on the appointment, Okosi stated: “Monde’s proven track record, wealth of knowledge and diverse skills will add great value to our business, entrench the value of our BET and Youth & Music brands, and accelerate the introduction of new brands and products across our portfolio. As we continue to build our business across the continent, Monde’s deep understanding of audiences and his all-round expertise of driving a diverse, multi-channel network will help us achieve our goal of being Africa's pre-eminent multimedia entertainment company.”

VIMN Africa opened for business in Africa on 22 February 2005 with the launch of MTV Base. After 11 years of operations in Africa, the network now boasts the broadest brand portfolio of any international media company on the continent, producing and distributing a wide range of high quality content for viewers from 4 to 40+, including comedy, kids & family, music & youth and general entertainment channels.

Twala joined as a sports producer in 1999 and was appointed Group Head of in 2009 before his latest position as managing director of the channels in 2014. Twala spearheaded the launch of five additional channels for the free-to-air OpenView HD satellite platform in 2013.

He also played an integral role in creating a number of the channel’s flagship local brands, including the highly-rated daily drama Rhythm City and more recently the much talked about telenovelas Ashes to Ashes and Gold Diggers.

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