BrandArena: Umbro’s new football boots get the magic treatment

Friday 26 February 2016

Umbro’s new football boots get the magic treatment

Umbro’s new Medusae football boot has been given the magic treatment with a new marketing campaign by creative agency Love.

A limited edition shoe box of tricks has been designed that replicates the back of a well-known magician’s prop. When opening the box there is an empty space, however, when closing the box the boots appear out of a secret compartment.

The front leather part of the new Umbro Medusae boot is of striking red color, while the rear, laces and tongue are navy. Yellow accents are present in the form of the lower part of the studs and the lateral cage, while all brandings are white.

The launch is also backed by a film on Youtube with magician Ben Hanlin. He poses as a regular sales assistant tricking customers and Wales and Crystal Palace goalkeeper Wayne Hennessey by making the boot magically appear.

USA midfielder Mix Diskerud has been chosen to be the face of the Umbro Medusae soccer boots.

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