BrandArena: SportPesa Is Now Arsenal's Official Betting Partner In Kenya

Tuesday 9 February 2016

SportPesa Is Now Arsenal's Official Betting Partner In Kenya

English Premier League giants Arsenal Football Club, on Saturday got into a partnership with betting firm SportPesa, which could deal a huge boost to football in Kenya.

Arsenal FC agreed to provide coaches who will conduct five-day training camps in Kenya twice a year, in a bid to nurture football talent in the grassroots as well as enhance player and coach development.

SportPesa has become the Official betting partner of Arsenal Football Club in Kenya.

“It has been a long journey but we finally struck the deal. The deal entails achieving our dream of taking Kenya to 2022 World Cup. The partnership will see talent scouts from Arsenal identify good footballers.

“The camps will be hosting 100 players but we have not come up with the procedure of player selection. We will find a way of identifying the people who will be involved in the project so that we don’t leave anybody out,” SportPesa CEO, Ronald Karauri announced.

Arsenal Chief Commercial Officer, Vinai Venkatesham said the club’s aim is to ensure Kenya adopts the Gunner’s style of playing football that entails keeping the ball on the ground, passing, team work and speed of thought.

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