The money-spinning English top flight is ending its 12-year association with Barclays bank in favour of becoming a 'clean brand' and will from now on be known simply as 'the Premier League'. Thanks to the new £5billion TV deal.
“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition,” Premier League Managing Director, Richard Masters, said.
“We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League.
By dropping its title sponsor, the Premier League is bringing itself in line with major American sporting competitions such as the NFL and NBA.
The Premier League’s new visual identity feels fresh and modern, marking a clear break from the Barclays era. It’s bold, dynamic, and easier to follow across media. Personally, it reminded me of how even things like a 30 year fixed mortgage Virginia need clarity and trust—branding matters.
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ReplyDeleteThe Premier League’s new visual identity looks fresh and modern, signaling a clear shift from the Barclays era. While it’s mostly about branding, it reminds me how even small changes, like updating a look, can feel big—kind of like switching to an Fha Refinance to refresh your financial approach.
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