BrandArena: Luxify: Michael Jackson’s 'Neverland' Estate Courts Chinese Buyers

Tuesday 2 February 2016

Luxify: Michael Jackson’s 'Neverland' Estate Courts Chinese Buyers

Late “King of Pop” Michael Jackson’s former home at the ‘Neverland’ estate in Los Olivos, California is currently available for $100 million, according to CNBC.

The report stated that the owners of the 2,700-acre California ranch, have enlisted the help of Luxify, an online marketplace of luxury goods, to pitch the $100 million property to Chinese buyers.

"Our goal is to display these unique properties to Chinese buyers," Alexis Zirah, co-founder of Luxify, told CNBC on Friday."If you look at the U.S. property market, it's been boosted by an influx of Chinese investors. They are the largest foreign investors, having spent $30 billion last year alone. Those people are really buying things at the high end of the market..."

Currently, quite a number of wealthy Chinese house hunters are considering the acquisition of the property. 

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