BrandArena: Lagos City Marathon: Lucozade Sport Becomes Official Drink

Tuesday 2 February 2016

Lagos City Marathon: Lucozade Sport Becomes Official Drink

GlaxoSmithKline, producer of Lucozade Sport isotonic drink, has announced the brand as the official drink sponsor for the maiden edition of Lagos City Marathon which will take place in the State on Saturday, February 6th, 2016.

In a press statement by the company’s Group Product Manager, Drinks (Lucozade & Ribena), Ms. Aigbeme Momoh, the decision of the company to support the Marathon with one of its leading brands, Lucozade Sport, is in a bid to encourage a healthy lifestyle among its consumers in Nigeria as well as energise the numerous athletes and participants who will be coming from across the country and other parts of the world for the race.

“Lucozade Sport is recognised globally as the ideal drink for participants of the road races as it has the unique formulation that replaces electrolytes lost in sweat. The product is an isotonic performance fuel that gives you what you need to go on…faster, stronger, for longer. It is this reason that makes the partnership with the Access Bank Lagos City Marathon a perfect fit.

“The Marathon race is a unique asset and we are proud to be associated with it. It shows our continuous determination to reach our valued consumers wherever they are and provide them with an unforgettable experience as they would witness during the marathon come February 6th. Our support is to further drive home the brand proposition as the number one sports and fitness drink for those who are physically active and for those who aspire to be physically active. Whenever the consumer is going to sweat out some calories, they must get refreshed with Lucozade Sport,” Momoh said.

The marathon is another contribution of GSK to the emerging Lagos Mega City concept. 

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