BrandArena: First Africa Marketing Week announced

Tuesday 16 February 2016

First Africa Marketing Week announced

The African continent matters. It can no longer be compromised nor neglected. Africa should be at the forefront of creating its own stories, inspiring Afro-centric activities, tools and analytics.

There’s no better time for global thought leaders, captains of industry and influential minds to come together and spearhead this long awaited dialogue.

That’s the heartbeat of the inaugural Africa Marketing Week (Wednesday, 15 to Friday, 17 February 2017), a three-day event to which members of the press are invited. It will be launched by Living Your Brand (better known for the production of the Integrated Marketing Communication Conference - IMC Conference) and will take place at the Cape Town International Convention Centre (CTICC).

Conference highlights include, but are not limited to: 

Sixty speakers from across Africa;
Four international keynote presentations;
Six themed tracks;
Eighty exhibitors and activations;
500 delegates; and
1500 visitors.

“For too long has the spotlight on brand communication primarily just shone on South Africa? We ourselves have been doing this for at least the past six years. While South Africa plays a vital role in the African agenda, the nation does not exist in isolation. It is part of the African continent, who together with its alleys can propel the African marketing sector to greater height,” says conference producer Jaco van Zyl.

According to Van Zyl, there have been small pockets of change and the rest of our global counterparts are eagerly waiting to hear Africa speak in a consolidated voice. He affirms that for Africa to command authority, there cannot be many little voices shouting in isolation, but one mighty army needs to arise, and that’s exactly what this conference aims to do. 

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