BrandArena: Virtual Reality, Wearables, Drones Steal The Show At #CES 2016

Thursday 7 January 2016

Virtual Reality, Wearables, Drones Steal The Show At #CES 2016

The US consumer technology industry is set to reap $287 billion in retail revenues in 2016, according to the Consumer Technology Association (CTA), formerly known as the Consumer Electronics Association (CEA).

As CES 2016 gets underway, the main catalysts for growth include wearables, virtual reality and drones, while the battle to own the smart home and the Internet of Things (IoT) continues to see brands duke it out.

“The exponential growth of the IoT and the lightning-fast speed of innovation are key reasons we’ll see such strong growth across so many tech categories,” stated CTA president and CEO Gary Shapiro in a press release. “Highly sophisticated technology is becoming more affordable and accessible—improving our safety, productivity and entertainment.”

Several different VR headsets have been on display at the Consumer Electronics Show in Las Vegas this week, many set for releases this year.

Wearables have come into their own over the last year with 2015 seeing some great products announced from Tag Heuer and Apple's smartwatches to Fitbit and Jawbone's activity trackers. If you thought this area of tech was just a fad, you better think again because if CES 2016 is anything to go by, it's only going to get more exciting.

Casio announced its first smartwatch at CES 2016 in the form of the WSD-F10. Other wearable that got huge attention include: Huawei Watch Jewel and Elegant, Samsung Gear S2 Classic, Martian Kindred vip, Garmin Varia Vision, Fossil Q54 Pilot, Fitbit Blaze, and UA HealthBox.

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