BrandArena: MoneyGram Renews ICC Sponsorship For Another Eight Years

Wednesday 13 January 2016

MoneyGram Renews ICC Sponsorship For Another Eight Years

Global provider of money transfer and payment services provider MoneyGram has extended its sponsorship agreement with the International Cricket Council (ICC) for an additional eight years.

The agreement will see MoneyGram sponsor all tournaments sanctioned by cricket's governing body and other associated events until the end of 2023. The new agreement marks an extension of MoneyGram's initial five-year relationship with the ICC that included sponsorship of the 2011 and 2015 World Cup tournaments.

"Cricket touches many lives and it's truly exciting to be a part of this sport and witnessing its potential to inspire and transform lives firsthand," said Juan Agualimpia, MoneyGram's executive vice president and chief marketing officer. "At the end of the day, MoneyGram brings people closer just as the sport brings people closer across geographies. Our association with the ICC has certainly helped establish MoneyGram as a preferred brand for South Asians around the world and we are delighted to extend this agreement for another eight years."

"I am delighted that MoneyGram will continue to support cricket by extending its relationship with the ICC," said ICC chief executive David Richardson.

India, which has the largest base of cricket fans in the world, is also the world's largest remittance receiving country with an inflow of $70 billion annually, according to the World Bank.

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