BrandArena: Hyundai replaces Northern Trust as title sponsor of L.A. PGA

Thursday 21 January 2016

Hyundai replaces Northern Trust as title sponsor of L.A. PGA

The PGA TOUR and Hyundai announced Wednesday an agreement commencing in 2017 that will make Hyundai the new title sponsor of the TOUR’s longstanding tournament at Riviera Country Club in Los Angeles.

Hyundai Motor America, which is based in nearby Fountain Valley, Calif., will be shifting its previous sponsorship from the Tournament of Champions in Hawaii to what currently is the Northern Trust Open.

Tuesday, it was announced that Northern Trust will replace Barclays as title sponsor of the first FedExCup Playoff tournament held annually in the New York/New Jersey area, also beginning in 2017.

“Considering that Hyundai Motor America is headquartered and heavily invested in the greater Los Angeles area, this is a perfect fit for Hyundai’s long-term vision and goals as a tournament sponsor,” PGA Tour Commissioner Tim Finchem said in a statement.

“Hyundai is a terrific partner that has actively promoted the Hyundai Tournament of Champions since becoming title sponsor in 2011 and used the event to broaden awareness of its brand and products. We are very excited to continue our relationship with Hyundai and look forward to helping with the transition to Riviera Country Club for 2017.”

Beginning in 2017, Hyundai Hope On Wheels will be integrated into the charitable activities of the tournament.

The PGA TOUR is committed to identifying a new title sponsor for the Tournament of Champions in Hawaii.

Hyundai will be aligning with one of the longest-running tournaments on the PGA TOUR. It debuted in 1926 at Los Angeles Country Club as the Los Angeles Open. The tournament was staged at various courses throughout the Los Angeles area before permanently settling at Riviera Country Club in 1973.

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