BrandArena: How Brands Celebrated the New Year on Social Media

Monday 11 January 2016

How Brands Celebrated the New Year on Social Media

Welcome to the era of the generation C. Call it the connected economy. Call it the social economy. Call it the mobile or the app economy. This is the era of  massively connected, always-on world consumers.

They are realists, they are materialists. They are culturally liberal, if not politically progressive. They are upwardly mobile, yet they live with their parents longer than others ever did. Many of their social interactions take place on the Internet, where they feel free to express their opinions and attitudes. With this in mind, top global brands took to social media to welcome their consumers into the #NewYear 2016 with creative artworks, pictures, messages and videos.

Below are some the post gathered by BrandArena Blog.

British Airways

Emirates Arline
First Bank
MTN Nigeria
Terragon Group

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