BrandArena: Avalanche the Kings of Dance Affirms Etisalat’s Commitment to Entertainment

Wednesday 6 January 2016

Avalanche the Kings of Dance Affirms Etisalat’s Commitment to Entertainment

Nigeria’s most innovative and youth-centric telecommunications network, Etisalat has said that it will continue to explore new ways to support and encourage talent development especially the growth of the Nigerian entertainment and arts industry. The company stated this at the premiere of the star-studded stage dance performance, Avalanche - The Kings of Dance which took place at the Muson Centre, Lagos, recently.

Speaking at the event, Manager, Sponsorships, Etisalat Nigeria, Orah Egwu said the company supported the stage performance in line with Etisalat’s brand proposition. “Etisalat is a youthful and innovative brand, and sponsoring a performance of this nature during the yuletide season is a way of supporting the arts and also entertaining our loyal customers this season,” she said.

“For us at Etisalat we are always happy to be associated with arts and entertainment because the sector has been identified as one that has the capacity to create employment for our youth and keep them positively engaged,” she added.

According to her, Etisalat has always provided support for the industry through the sponsorship of several arts and entertainment events, such as the Ake Arts and Books Festival, LagosPhoto Festival, amongst others. The company also has a platform that seeks to reward budding writers across the continent, known as the Etisalat Prize for Literature.

The Content Director, Corporate Dance World, Ibrahim Suleiman commended Etisalat Nigeria for throwing its weight behind the event, and expressed the hope that this will be the beginning of a long-lasting relationship. “Etisalat and other corporate organisations that sponsor dance shows like this are in their own way helping to build an industry that employs over 2,000 people in Lagos alone. More corporate organisations should support arts because it is an easy way to create employment and keep youths positively engaged,” he said.

On the show, Suleiman disclosed that this was the first edition. “It has the theme, “Rhythm of the Human Race,” with the entire production made up of different stories which are delicately and intricately connected and told exclusively via dance. Unlike other productions and musicals, there will be no acting and no singing; just dance. Performers on this set choreographing these dances have to tell the story of their scenes entirely via dance in five minutes or less,” he said.

The performance featured star studded cast which included Ali Baba, Ireti Doyle, Victor Olaotan, Linda Ejiofor, Cool Fm’s Manny and The Angels, Sensei Uche from City FM, Showman and a host of others.

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