BrandArena: Twitter to Test Promoted Tweets to Logged-Out Users

Friday 11 December 2015

Twitter to Test Promoted Tweets to Logged-Out Users

Earlier this year, Twitter broadened the availability of ad syndication, so that marketers can —with a single click — expand their campaigns from the social network to a much larger audience. Now, Twitter is taking this a step further with a test for marketers to reach the over 500 million people who visit Twitter each month to keep in touch with what’s happening without logging in. This includes people who click on links to Tweets in Google search, who will now be able to consume branded, Promoted content alongside organic Tweets.
(example of a Promoted Tweet being shown on a logged-out profile page)
By letting marketers scale their campaigns and tap into the total Twitter audience, they will be able to speak to more people in new places using the same targeting, ad creative, and measurement tools. Marketers can now maximize the opportunities they have to connect with that audience.

Initially this test will support campaigns driving website clicks or conversions, or video views. To start, these Promoted Tweets and Videos will appear on profile pages and Tweet detail pages on desktop web only.

The California-based firm is rolling this out gradually with selected advertisers in the US, UK, Japan, and Australia with more geographies in the future.

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