BrandArena: SA-first Totalsports Women store opens in Cape Town

Friday 4 December 2015

SA-first Totalsports Women store opens in Cape Town

Totalsports Women, a South African-first retail experience for women, opened yesterday in Cavendish Square. As the only multi-branded store of-its-kind in Africa, women now have premium international active wear brands to choose from, while making use of expert running services in-store.

Totalsports’ latest offering provides personalised services such as bra fittings, gait and foot analysis and running tights alterations by representatives with excellent product knowledge and experience in wellness and fitness.

Charmaine Claasens, Totalsports’ Head of Marketing, says, “Wellness is now a major global trend among women and South Africa is no different.  We are thrilled to open what promises to be a world-class retail experience configured for women. The store aspires to create an experience to help Cape Town’s women make the right choices. And to look and feel good doing it.”

After extensive research the store design has been modelled on global trends by following a minimalist approach, allowing for a smooth journey with the primary focus on an engaging and interactive experience.

Women shoppers experience the new Totalsports Women store at the official launch on Wednesday
“The store itself is a standalone store that offers women shoppers a different experience from the existing Cavendish Totalsports store. Much of our research findings pointed to the fact that there is a need for an holistic, multi-brand shopping experience that women feel comfortable in,” continues Claasens.

The new Totalsports Women store at Cavendish Square opened
Totalsports Women aims to create a community for women focused on wellness and fitness, and in partnership with our brand partners will have running and fitness programmes on a frequent basis. The first Nike Training Club (NTC) class kicked off at yesterday’s exclusive launch of the Totalsports Women store.

The launch event saw a range of active lifestyle enthusiasts get to experience the store first-hand. Sarah Koopman, from Gardens, said, ”A store by women for women filled with women is welcoming and more conducive to learning and gaining knowledge on your fitness journey, as It can be an intimidating process.”

The new store caters to running, training and lifestyle needs through a unique premium multi-brand experience, stocking Nike, adidas, Asics, New Balance, Puma and technical brands like Tom Tom, FitBit and Garmin.

This is just one of the many exciting new store offerings in addition to the recent successful launch of the Totalsports online store.

The new Totalsports Women store is located on the Ground floor (Shop G27A), adjacent to the Dreyer Street entrance.

Be part of the movement #TotalsportsWomen.

For store and product enquiries contact, 021 683 6847 or visit

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