BrandArena: partners with Pulse Ady Ads, welcomes existing Ady users to the Efritin family

Wednesday 9 December 2015 partners with Pulse Ady Ads, welcomes existing Ady users to the Efritin family

Nigeria’s leading online marketplace,, welcomes existing Ady users to the Efritin family to continue to enjoy their classifieds experience.

This comes on the back of Pulse Ady Ads’ partnership with and endorsement of as the go-to marketplace for existing Ady users who wished to continue enjoying great online market place experience on Tuesday December 1st 2015, following Ringier Nigeria’s announcement of its decision to discontinue the services of its horizontal classifieds platform, Ady and launch of its new offering, Pulse Ady Ads.

With as its exclusive launch partner, Pulse Ady Ads is expected to provide a 360 degree touch point for endorsed online business partners, as well as an easy access point to online services for Pulse’s readers. This will be done through the Pulse Ady Ads category on Pulse, with various online services provided in this category, as well as a close media coverage partnership.

Speaking about the partnership, Christopher Bjergmose, Head of and Digitial Classifieds at Ringier Nigeria revealed that “partnering with Efritin is a great choice for Pulse Ady Ads in providing our readers with a top-notch marketplace where they will be able to find great deals, job opportunities and much more. I also feel that Efritin is the right choice for carrying on the Ady Classifieds legacy and the best place for our loyal users to continue buying and selling used good”.

On his part, Zakaria Hersi, Managing Director,, said “we are excited to partner with Pulse and also be the go-to classifieds for Ady users. Our determination to provide trust and convenience in the Nigerian online market space made it a natural choice to partner up.” is an online classifieds marketplace with a mission to build leading online marketplaces in under-served markets, creating sustainable value for the community.

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