BrandArena: Sprite Triple Slam Ends in Style in UNILAG

Thursday 12 November 2015

Sprite Triple Slam Ends in Style in UNILAG

After weeks of touring major Nigerian campuses to engage students in the three elements of Basketball, Music and Dance, leading lemon-lime flavoured soft drink, Sprite has concluded the 2015 edition of its Sprite Triple Slam activation in a grand style.

Held at the Indoor Sports Hall of the University of Lagos (UNILAG), the final activation had in attendance, multiple award-winning and international music act, D’banj as guest artiste, celebrity guest and Basketball promoter, Sound Sultan as well as Cool FM On Air Personality, Dotun as compere for the day.

Speaking at the event, Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon described Sprite Triple Slam as a strategic engagement platform that connects to the passion of youths and allows them to express themselves.

According to Jemibewon, “Sprite Triple Slam brings to the fore the creativity of the Nigerian youth and is also a veritable avenue for true expression.”

Senior Brand Manager Flavours, Coca-Cola Nigeria Limited, Toyin Nnodi; Celebrity Guest, Sound Sultan; Managing Director, Coca-Cola Nigeria Limited, Adeola Adetunji; Marketing Director, Coca-Cola Nigeria Limited, Patricia Jemibewon  and Franchise Manager, Lagos-West, Coca-Cola Nigeria Limited, Satyajit Ram; during the 2015 Sprite Triple Slam Event, which took place at the Indoor Sports Complex,  University of Lagos recently. 
On her part, the Senior Brand Manager, Flavours, Coca-Cola Nigeria, Toyin Nnodi expressed satisfaction in the success recorded so far with the activation, stating that the huge turnout that characterized the Sprite Triple Slam activation in all the locations is a testament to its popularity among the youths.

As with the other locations, the UNILAG activation was filled with loads of fun, energy and captivating performances from the students. The Dance category was particularly intriguing with lots of acrobatic display from the participants.
Commenting on the event, 19-year-old Ikuomola Afolabi, who emerged one of the top players in the Basketball category lauded the initiative and described the activation as authentic and inspiring.

Another participant in the Dance category, Ifionu Chukwunonso said that, “Just like Sprite promised in the media, Sprite Triple Slam has not only exceeded my expectation, it is now certainly one thing that, I will be looking forward to every year.”

On his affinity to the Sprite brand, Sound Sultan remarked that the brand is a firm supporter of his passion points; Music and Basketball.

In his words, “I am here because of the love I have for the game, and fortunately Sprite supports my passion.  I have seen incredible talents here today, I hope they keep it up because the sky is just their starting point.”

The event reached its climax with D’banj’s enthralling performance. Starting with some of his recent songs; “Knocking on my door”, “Bother you”, “Top of the world” and “Don’t tell me nonsense”,  the Kokomaster took the crowd on a journey back to his early days in Mo’Hits records, delivering some of the hit tracks such as “Suddenly”, “Olorun Maje”, and “Igwe”.

The Sprite Triple Slam activation took place at the University of Benin (UNIBEN), University of Calabar (UNICAL), University of Ibadan (UI), Enugu State University of Science and Technology (ESUT), Imo state University (IMSU) and Rivers State University of Science and Technology (RSUST).

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