BrandArena: PUMA and Swiss FA unveils new home kit for Euro 2016

Wednesday 11 November 2015

PUMA and Swiss FA unveils new home kit for Euro 2016

German sportswear giant PUMA and the Swiss Football Association (SFA) have launched the new Swiss home kit that the team will wear at the European Championships 2016 in France.

At an event in Feusisberg, the kit was revealed by Swiss National Team players, and will be worn for the first time in their friendly match against Slovakia on 13 November in Trnava.

PUMA and the SFA also announced a further extension to the long-term partnership that will see PUMA remain as the Official Technical Supplier beyond the Euro 2020, while benefitting from expanded marketing rights across digital properties and fan engagement. Having first partnered in 1998, PUMA will continue its development and provision of apparel, footwear and accessories for all associated SFA national teams on and off the pitch, while commercialising licensed replica and fanwear product lines throughout this period.

The new red home shirt features a classic crew neck collar and white PUMA Form Stripe inserts on the shoulders, with the SFA logo on the right of the chest and traditional Swiss cross over the heart where it belongs. Finishing details of this striking new shirt include horizontal embossed hoops on the front, back and sleeves, which add to the overall sleek look.

Featuring PUMA’s new apparel technology ACTV Thermo-R, the shirt helps players maintain an optimum body temperature through a unique phase-change material injected into the shirt’s inner athletic taping, strategically inserted in the front and back of the shirt. This allows microcapsules to absorb excess heat and release it back to the body when needed, micro-massaging the skin in specific areas to provide a faster, more effective energy supply to the active muscles.

The new Swiss Home Kit is available for purchase on and at global sports retailers from 11 November 2015. PUMA also launched the new home kits for its other partnered European federations Italy, Austria, Slovakia and Czech Republic.

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