BrandArena: Levi Strauss & Co. Partners With Goodwill To Make Online Shoppers Donate Clothing

Thursday 19 November 2015

Levi Strauss & Co. Partners With Goodwill To Make Online Shoppers Donate Clothing

Levi Strauss & Co., in partnership with Goodwill, today announced a new program that provides consumers an opportunity to donate used clothing and shoes by using a shipping label available on the U.S. ecommerce sites for the Levi’s and Dockers brands that is free to consumers.

During the holiday season, LS&Co. will support Goodwill’s mission of creating jobs by contributing $5 to Goodwill, up to $50,000 (with a guaranteed minimum of $25,000), for every box of donated clothing shipped. Additionally, on Giving Tuesday (December 1, 2015), LS&Co. will double its contribution to $10 for every free shipping label printed (and ultimately shipped) in support of the Global Day of Giving. This innovative way to donate is supported by a tool called Give Back Box and builds upon LS&Co.’s commitment to social and environmental sustainability.

“LS&Co. is a company guided by a strong tradition of giving back, and this holiday season we want to give our fans an opportunity to support their local community when they shop on and,” said Marc Rosen, head of global ecommerce at Levi Strauss & Co. “Our partnership with Goodwill gives consumers a chance to reuse the boxes they receive from us, fill them with clothing they no longer need and support the important work of Goodwill in the process — it’s a win for online shoppers, the community and the planet.”

To donate, consumers can print a free shipping label available on and, fill a box , such as those from and orders, with any brand of clean, dry clothing or shoes, affix the label and ship as usual. Donations will be sent to the nearest participating Goodwill location.

“Levi Strauss & Co. is a long-standing partner to Goodwill and we’re pleased to deepen our relationship with an opportunity that will inspire people to give back as they shop this holiday season and all year round,” said Jim Gibbons, president and CEO of Goodwill Industries International.  “Donating allows Goodwill to fulfill its mission of supporting local communities by creating jobs and providing services to help people build their careers, while keeping textiles and other goods out of landfills.”

In addition to giving back to the community by supporting Goodwill’s mission, LS&Co.’s new program aims to reduce the clothing, other textiles and shoes that go to landfills. Goodwill alone diverted more than three billion pounds of donated goods from the landfills last year.

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