BrandArena: World Food Day 2015: Hellofood Côte d’Ivoire Unveils “You Say, We Give” campaign

Thursday 15 October 2015

World Food Day 2015: Hellofood Côte d’Ivoire Unveils “You Say, We Give” campaign

On the 16th of October is World Food Day – an annual day of action against hunger. Every year on that day, people around the world come together for a common cause: to contribute to the eradication of hunger. It all began in 1945 in Quebec with the creation of the Food and Agriculture Organization of the United Nations (FAO) to raise awareness and engage people in the fight against hunger.

Based on FAO’s research, 805 million people, one in nine worldwide, live with chronic hunger. 60% of these are women, while almost 5 million children under the age of 5 die of malnutrition-related causes every year. In honour of this day, food ordering app Hellofood, launches “You Say, We Give”, a week-long campaign to encourage collective efforts and be part of this global movement.

From the 16th to the 22nd of October, hellofood Côte d’Ivoire will be collecting its customers’ wishes. One can choose between 5 stock food items (rice, potatoes, cooking oil, sugar and flour) simply by commenting on the Facebook post. Hellofood will donate 1kg of that on his/her behalf to the Village SOS Abobo. If the post is shared, hellofood will double the donation. So, the more people speak, the more hellofood gives.

With one simple click, Hellofood will donate one kilo of food to the Village SOS Abobo in Côte d’Ivoire. Giving has never been so easy. Join the global movement to end one of the most persistent universal challenges. Be part of the solution and make a tangible difference with hellofood.

1 comment:

  1. Yeah, fight for hunger is the top most human basic issue and right for ever time. Just excited having me into this life meaningful and world concerning topic. I was mostly charmed to see how you put very very important information regarding the World Food Day. WE can't ignore our hunger, we can's live without food. Really in this modern age of science and technological development, we almost hike on the top of every success, but it's an agony that a large part of human being through out the world have still been suffering from hunger and acute food scarcity and FAO’s research has brought the real picture into the light. Happy to think that many developed countries and organizations are working on it to meet the challenge of the hunger. Much more glad to see that food ordering app Hellofood, launches such noble campaign that might be an inspiring event to many. Though I was interested for online ordering software for distributors, I was completely satisfied with this great focus on the world's most common issue and of course feel much honor for observing the day.