During Monday’s IAB MIXX conference in New York City, Yahoo CEO Marissa Mayer told the audience that she thinks it’s a mistake for internet users to install ad blockers.
Mayer stated she personally think it’s a mistake to install ad blockers. She added that the firm has ads that work and make for a better internet experience, adding to the content compared to taking away from it. Mayer stated ad blockers result in the loss of a rich, full experience of the Web.
“I personally think it’s a mistake to install ad blockers,” Mayer said. She says Yahoo has ads that work and make for a better internet experience, adding to the content versus taking away from it. According to Mayer, ad blockers result in the loss of a rich, full experience of the Web. “I want to make sure to keep monetization models vibrant,” said Mayer. “It’s about transparency, choice and control.”
She also touted Yahoo’s capabilities as a mobile company and its focus to “inform, connect and entertain” its users.
“Today, we really want to be the mobile guide,” said Mayer, claiming her company is still in the midst of a renaissance.
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