BrandArena: Starwood Hotels & Resorts Deepens Africa and Indian Ocean Presence

Wednesday, 30 September 2015

Starwood Hotels & Resorts Deepens Africa and Indian Ocean Presence

Hospitality leader Starwood Hotels & Resorts Worldwide, Inc. has announced aggressive expansion in Africa and Indian Ocean, increasing its market penetration across the region. Today the company has a strong footprint with 34 operating hotels and a robust pipeline of 20 hotels under development.

With the expansion of its luxury, upper upscale and mid-market brands, Starwood will grow its portfolio by over 50% in the next five years, with more than 50 hotels operating and nine out of its 10 compelling lifestyle brands flying their flag in the region.

“The momentum of growth we are seeing in Africa today is unprecedented. It is a reiteration of the trust our owners have in us, the power of our distinct lifestyle brands and the strength of our global distribution and award-winning loyalty program,” said Michael Wale, President for Starwood, Europe, Africa and Middle East. “Africa is a market with huge potential. With economic growth, a rising middle class and rapid urbanization, the demand for travel and quality lodging will continue to grow and provide us with a significant opportunity to grow our brands and play our part in supporting many emerging markets across the continent.”

Reaffirming its commitment to growth in the region, the company announced seven new deals including W Sharm El Sheikh and The Residences at W Sharm El Sheikh (Egypt), Sheraton Bamako (Mali), The Westin Abuja and Residences (Nigeria), Four Points by Sheraton Abuja and Residences (Nigeria), Four Points by Sheraton Nairobi Airport (Kenya), Aloft Dakar (Senegal), and Element Oyster Bay Dar es Salaam (Tanzania).  With the new signings Starwood will further build its position in Nigeria and Egypt, increase its presence in Senegal and enter new markets, which include Mali, Kenya and Tanzania.

Renowned for its visionary design, playful luxury and Whatever/Whenever® mentality, W Hotels Worldwide will make its much anticipated entry into Egypt with W Sharm El Sheikh and Residences scheduled to open in 2020. Owned by Tower Prestige for Hotels SAE, the hotel with 350 stylish guest rooms and suites will be located at Nabq Bay in the Red Sea resort town of Sharm El Sheikh. It will also feature 50 branded residences with a dedicated Resident’s Lounge and access to the signature W offerings and services available at the hotel.

Starwood’s largest and most globally recognized brand, Sheraton, will foray into Mali in West Africa with Sheraton Bamako Hotel. Scheduled to open in early 2017, the hotel is owned by Koira Hotel Investment S.A. Boasting 200 modern rooms, the hotel will also feature all of the Sheraton brand signature experiences and amenities including a lobby bar serving the brand’s latest food and beverage program Paired, Sheraton Club® Lounge, the Shine Spa for Sheraton™ and the state-of-the-art Sheraton Fitness® center.

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