BrandArena: Sprite Triple Slam Lights up UNIBEN

Monday 28 September 2015

Sprite Triple Slam Lights up UNIBEN

Hundreds of students thronged the Indoor Sports Hall of the University of Benin (UNIBEN) for the 2015 edition of the Sprite Triple Slam (STS) experiential activations. They gathered to enjoy the unique and exciting fusion of Basketball, Music and Dance skills, the three pillars of the STS activation.

The activation, which kicked off at 2.00pm, saw many of the students taking turns to showcase their skills in one or more of the Basketball, Dance and Music categories.
According to some of the students, it was a relief to take time out from preparing for and writing examinations to relax at an event sparked with such fun and excitement. “We should do this from time to time. I have been very refreshed by Sprite today,” said Rex Joseph, who was the crowd’s favourite in the Dance category.

Another star performer, Nwachukwu Lilibeth, a 100-level Undergraduate student in the Department of Fisheries, who participated in Basketball, expressed her delight saying, “I am so excited! This is actually the first gift I have ever won in my life, and I am happy it came from Sprite.”

Recounting how he was discovered through Sprite Triple Slam a few years ago, Otse John, who now plays professionally for Dodan Warriors Basketball Club said, “I was in 100 level in the University then. After the regional competitions, where I emerged as the winner, I progressed to the finals which held in Lagos. It was while playing in Lagos that I was approached to play in the Nigerian league, and since then, my life has never been the same."

The event reached its climax with a musical performance by Vector da Viper, who got the audience on their feet as he stepped on the stage. Calling for the crowd to join him on stage, the “King Kong” crooner practically had the students screaming and dancing all through his performance.

Taking his performance to yet another level, Vector called on the two persons who had emerged tops in the Music category and invited them to join him on stage. Hero Oghenen and Nanya O, came on stage and performed alongside Vector, relishing the moment they had been waiting for since the event began.

While expressing satisfaction with the impressive turnout and good crowd engagement, Vector commended Sprite for giving Nigerian youths a platform to express themselves. According to him, the Sprite Triple Slam concept is a unique, cool and laudable one. “This event is different from what you see around. You know, Basketball is somewhat similar to Rap. It’s all about the attitude of both of them."

Speaking about the event, Assistant Brand Manager, Flavours, Coca-Cola Nigeria Limited, Olajumoke Oyewole reaffirmed that Sprite is committed to providing a unique platform that allows for self-expression by its consumers – the Sprite Triple Slam.

According to Oyewole, Sprite Triple Slam offers Nigerian teens and youths a unique avenue to express themselves in the three youth passions of Basketball, Music and Dance.

Pointing out the relationship between the game of basketball and the Sprite brand, Oyewole remarked “Sprite is all about the attitude and authentic self-expression of our teens, which is fully embodied in Sprite Triple Slam.”

Sprite Triple Slam is targeted at youths in Nigeria, and will be brought to life in many Nigerian University campuses this year. The activation is designed to give Nigerian teens and youths the opportunity to creatively express the fresh, free-spirited, original, spark-up creativity and high level of ingenuity embedded in them.

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