BrandArena: Peak Milk Organizes Health Talk; Donates To Kayeyei in Kumasi

Wednesday 9 September 2015

Peak Milk Organizes Health Talk; Donates To Kayeyei in Kumasi

FrieslandCampina West Africa Limited, owners of the Peak Milk brand in Ghana, has organized a health talk for head potters, popularly known as Kayayei, at the Kumasi Technical Institute in the Ashanti Region, in line with its commitment to promoting good nutrition among Ghanaians.

The event which was attended by some key functionaries of the Department of Gender, Children and Social Protection as well as the National Health Insurance Authority, also saw the donation of assorted Peak brands as well as Peak branded aprons and pans to the various Kayayei groups present.

The event also witnessed the registration of approximately 500 head potters on the National Health Insurance Scheme.

Speaking at the event, Mr Wilfred Assi, Marketing Manager, FrieslandCampina West Africa Limited, reaffirmed the company’s commitment to promoting good nutrition among Ghanaians stressing, ‘‘we offer Ghanaians a product that provides building materials and fuels for good nutrition in the form of proteins, vitamins and minerals .’’

Justifying the choice of the Kayayei for the gesture, he indicated that company’s choice was largely informed by their awareness of the plights and susceptibility of head potters.

‘‘As a community-oriented and socially-responsible brand, we have taken notice, with concern, the hassle and difficulties of these head potters. We are aware that the nature of their job makes them susceptible to many health problems, reason for this gesture ’’he noted.

On her part, the Regional Director of Social Welfare, Mr. Benjamin Otoo, outlined a number of interventions the government is putting in place to ameliorate the plights of head potters in the country.

‘‘Our goal, in the long term, is to ensure that the Kayayei phenomenon reduces to its minimal level,’’ she said.

While lauding Peak milk’s initiative, she called on the corporate community to emulate the gesture, stating, ‘‘Social Protection can be achieved through the concerted efforts of key stakeholder groups, especially the corporate community.’’

Rukaya Zabzugu, a beneficiary of the Programme was full of praise to Peak milk for the gesture.

‘‘I am particularly happy with the health talk. It has been very educative and I am certain it will help us to live a healthy life,” she said.

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