BrandArena: Nutrition Society of Nigeria Endorses Maltina for Quality

Monday, 28 September 2015

Nutrition Society of Nigeria Endorses Maltina for Quality

For maintaining top notch product quality for a 39-year uninterrupted stretch and also for being the only malt drink fortified with calcium, Maltina, Nigeria’s leading malt drink from the stable of Nigerian Breweries Plc has been endorsed by the Nutrition Society of Nigeria (NSN). The foremost nutrition association endorsed the brand - the only one in its category - during its 45th Annual General Meeting and Scientific Conference held in Lagos.

Speaking during the presentation ceremony, Vice-President of the Nutrition Society of Nigeria, Dr. BartholomewBrai,praised Maltina for the nutrient-rich product. Dr. Brai who doubles as the Chairman of the Scientific and Technical Committee of the Society, said: “Nigerian Breweries approached us because they were confident of the quality of the products they offer. And then we subjected them to rigorous examinations and laboratory analysis to ascertain the product claims. At the end of the process, we were convinced that what Maltina claims are the same with our results.

(L-R) Member, Nutrition Society of Nigeria (NSN) Professor Lilian Salami, President, Dr. Ngozi Nnam  and the  Senior Brand Manager Maltina, Mr. Adewole Adedeji at the Nutrition Society of Nigeria Presentation of Endorsement  Certificate to Maltina during the opening session of the 45th  annual general meeting and scientific conference 2015 in Lagos
“As Chairman of the Scientific and Technical Committee of the Nutrition Society of Nigeria, I can say boldly that, aside its numerous nutritional benefits, Maltina is rich in calcium and vitamin A. These are key strong points of the product.”Dr. Brai pointed out that the society is proud to be associated with the Maltina brand due to its richness and vitality for healthy living.

Receiving the endorsement certificateon behalf of the company, Senior Brand Manager, Maltina, Mr. Adewole Adedeji,said the endorsement is very important to the brand because it’s an attestation to the claim of complete richness. He added that the endorsement was a further validation that the product claims are based on verifiable proofs and testament to the highly beneficial constituents of the Maltina brand which is also the only malt drink in Nigeria that is calcium-enriched, a key nutrient needed for the development of healthy bones and teeth, normal blood clotting, and peak performance of the nervous system.

Speaking further on the impact of the endorsement, Adedeji said: “Anybody can claim to be anything. But when respected bodies like the Nutrition Society of Nigeria go out of their way to formally endorse a brand, then it means your claims are valid and immensely beneficial to the consumers. That way, value propositions are based on actual product truths.”

Corroborating Dr. Brai, he noted that the endorsement did not come on a platter of gold, adding that the drink was subjected to series of laboratory tests, physical inspection of the brewery to ascertain the hygiene conditions of the brewing process to ensure that global best practices are carefully observed.
As a result of its proven quality and refreshing richness, Maltina - which is the first locally produced Malt Drink in Nigeria – is now the only Malt Drink endorsed by the NSN.

Prior to the presentation of the certificate, keynote speaker at the conference and Chief Nutritionist of UNICEF Arjan de Wagt, whospoke on “Nutrition Outlook – Beyond 2015 MDGs” dwelled extensively on the state of nutrition in Nigeria. Relying on credible data released by the World Health Organisation a day earlier, he pointed out that over 50 per cent of Nigerian children are malnourished, a situation that would have dare repercussions for the development of the country.

However, Maltina is taking the nutritional challenge head-on hence the fortification of the drink with essential nutrients. For instance, Maltina is heavily fortified with diverse vitamins and nutrients needed by the human body. Vitamin A, a regular ingredient is a fat soluble vitamin, which is essential for normal growth, vision, immune responses and cell differentiation. It has vitamin A levels in the range of 40.99-49.51mg/l/. Studies have shown that over 34-69% of childhood blindness in Nigeria is caused by corneal opacity, which results mainly from interplay of vitamin A deficiency.

Vitamin C, another ingredient is a powerful water soluble antioxidant that boosts the immune system and helps prevent cancer and heart disease. When there is a shortage of Vitamin C, various problems can arise. Although scurvy is the only disease clinically treated with the Vitamin, a shortage of it may result in haemorrhages under the skin and a tendency to bruise easily, poor wound healing, soft and spongy bleeding gums and loose teeth.

Since it hit the Nigerian market in 1976, Maltina has consistently been telling a compelling and refreshing story of the happiness and complete richness that is inspired by sharing Maltina with friends and loved ones.

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