BrandArena: Manchester United Nets Korean Gaming Partner

Wednesday 12 August 2015

Manchester United Nets Korean Gaming Partner

English Premier League football team Manchester United has agreed a commercial deal with Korean-based online games developer and publisher Nexon.

The new partnership will see the innovative company become the club's first Social Football Gaming Partner in Korea, bringing the club closer to the country's 15 million followers.

As part of the agreement fans will be able to enjoy the Korean version of the popular EA SportsFIFA Online 3 game with the addition of unique Manchester United branding and gameplay. Users will be able to bring to life United legends such as Sir Bobby Charlton, Denis Law, Bryan Robson, Denis Irwin, Ji-Sung Park and Andy Cole by including lifelike caricatures of the players within their game.

Former United players including Sir Bobby Charlton, Dennis Law, Bryan Robson, Andy Cole and South Korea international Park Ji-sung will also feature as additional elements within the game.

Manchester United’s group managing director Richard Arnold said: “Korea is an extremely important country for Manchester United and we are pleased to be teaming up with Nexon to bring our Korean fans closer the club they so passionately support. Nexon’s expertise in creating innovative and exciting game content makes them the ideal partner for Manchester United and we look forward to sharing with fans the latest in gaming technology.”

“We have seen a great deal of improvement in the communication skills of young men and women who have been part and parcel of this club. They have improved tremendously through these skills that Toastmasters provides. There is nothing as joyous as hearing that your communication skills have improved, made possible through the Toastmasters programmes”.

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