BrandArena: Guinness celebrates #MadeofBlack Ambassadors; Olamide, Eva and Phyno

Wednesday 19 August 2015

Guinness celebrates #MadeofBlack Ambassadors; Olamide, Eva and Phyno

In its continued commitment to celebrate young Nigerians for who they are, represent what they want and give them a voice, Guinness, is moving to the next step of the MADE OF BLACK campaign.

This year Guinness is taking every opportunity to ensure consumers have experiences made of more and opportunities to drink the beer made of more. Black is set to rule and take the centre stage in many major consumer passions including football.
L-R: Portfolio Marketing Manager, Guinness, Liz Ashdown; Made of Black Ambassadors, Olamide, Eva and Phyno and Brand Manager, Guinness, Chukwunonso Ndukwe, at the celebration of the Guinness Made of Black Ambassadors in Lagos recently.
Speaking at the media event to celebrate the Guinness made of black ambassadors, the Portfolio Marketing Manager, Guinness, Ms. Liz Ashdown, said MADE OF BLACK is more than an ad campaign, it is a movement. It’s about the people making bold choices, those who ask ‘why not... those doing things their way and carving out a path for themselves.

Explaining the next steps of the campaign, Liz said, “This year we turn the camera around and focus on the real made of black heroes in all walks of life across Nigeria starting today with our very own brand ambassadors. We showed Nigeria made of black and now we will make you part of it by taking #madeofblack to the street and to the bars.

Guinness believes that Olamide, Phyno and Eva have made a positive impact to the #madeofblack movement and wants to make them an even more pivotal part of the next phase; hence we are excited to be celebrating them.
                                                                                                                                                                    "Phyno is #madeofblack, because he dared to be different, standing up to pursue what he believed in; his dream and not wavering till he got it. Phyno went where many could not succeed and has made immense impact in the music entertainment industry.

"Eva believes that women can achieve anything they set their minds to and she has demonstrated this by treading a path previously believed to be reserved for men. Eva is driven by her passion to be heard. She dared to challenge the norm, and she is truly #madeofblack".

(M) Portfolio Marketing Manager, Guinness, Liz Ashdown with the Made of Black Ambassadors, Olamide and Phyno, at the celebration of the Guinness Made of Black Ambassadors in Lagos recently.
“Olamide is a bona-fide game changer. This he has demonstrated not only in his style of music but in the utter dexterity with which he delivers his lines and the passion with which he pursues his career. You can see and feel the raw energy when he does what he is passionate about and it is that passion we celebrate today. Olamide is definitely #madeofblack".

Guinness is the most iconic beer in the world, the beer with more taste, more soul, more look. It is a beer that has always been proud to express itself in terms of quality and uniqueness. It is the beer made of more for people made of more.

The event, which held at Rhapsody, was an evening to celebrate Olamdie, Phyno and Eva, and showcase a cross section of real people that embody the spirit of being truly #madeofblack. The event included bold artistic performances including a skateboard and freestyle dance performance from the DNMT dance group and personalised graffiti portraits for the brand ambassadors by Osa7. There were also different Guinness serves throughout the day showing that there are more ways to drink black and show you are made of black. Are you part of the #drinkblackmovement? 

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