BrandArena: GTBank Raises Cultural Awareness in Children

Friday 14 August 2015

GTBank Raises Cultural Awareness in Children

In a bid to ensure sustenance our National cultural heritage, which according to most experts is gradually fading amongst children, foremost financial institution; Guaranty Trust Bank plc is embarking on anamazing journey to promote the Nigerian nati. ve languages through a national competition for children titled “SKS In Your Mother Tongue”.

The competition which is powered by the Bank’s Smart Kid Save account runs till September 07, 2015 and is  open to children nationwide in the following categories; kiddies (6-9 years old), pre-teens (10-13 years) and teens (14-17years).

To participate in the competition, children are expected to get a picture of any significant monument in Nigeria and describe it in their Mother Tongue. Completed entries are to be sent via email with a detailed description of the monument accompanied by its name, location andlanguage  of description along with the senders name and age. The picture of the monument can be obtained from newspaper clippings, online or the kids can take the picture themselves.

The GTBank Smart Kids Save account is a product designed specially to help parents save for their children as well as teach children about the importance of saving. This new competition from the Bank, is part of a series of activities lined up to commemorate the 10th year anniversary of the SKS product.

Earlier in year, the Bank held the “Little Picasso Contest” which provided children an opportunity to express themselves through art. Winners were rewarded with various prizes from the Bank.  According to a representative from the Bank, we are excited about the “SKS In Your Mother Tongue” competition because it is not just about organizing a campaign for children to win gift items, its about celebrating our proud Africa heritage which makes us unique and informs our identity as a Proudly African and Truly International Bank.

Customers have so much to look forward to as the the Bank will be rewarding its loyal SKS customers with mini sport cars for toddlers, iPod touch, iPad Air, playstation4 consoles, bicycles, tricycles, limited edition beats by dre Headphones.

The Smart Kids Save account is designed to inculcate financial literacy in children and teenagers early in life as well as promote a healthy savings culture amongst them. Parents can open the account with as low as N1, 000 (One Thousand Naira) in any Guaranty Trust Bank branches nationwide.

As leaders of tomorrow and tools to sustain our culture, it is imperative for parents to continually ensure traditions are passed down to the younger generation so as to prevent any erosion of our proud African heritage

The SKS Account has its interactive site where kids can play games, receive educational support for homework and study, subscribe to the SKS newsletter and sign up for various competitions to win prices.

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