BrandArena: Etihad Unveils New Fares Structure

Monday, 31 August 2015

Etihad Unveils New Fares Structure

From September 14, Etihad Airways passengers flying with the Gulf carrier will have eight fares to choose from.

The national airline of the UAE introduced a new fares structure and baggage allowance policy next month. These are: economy breaking deals, economy saver, economy value and economy freedom; business breaking deals, business saver and business freedom; while in first class the only fare will be freedom.

"Ultimately, this is about providing choice. In most industries there is a move towards allowing customers to tailor and customise their experience, and ours is no different. When it comes to booking a flight, not everyone's needs are the same. Some guests want to travel light and on a budget, whilst others want to be able to make last-minute travel decisions, carry extra baggage or earn more miles. For example, if a guest wants more flexibility, more luggage, and priority check in, they can select our Economy Freedom Fare Choice," said Peter Baumgartner, chief commercial officer of Etihad Airways.

A new baggage policy has also been announced and the cost of excess baggage will be dramatically cut on the majority of fares. On some routes the cost of buying an additional 23kg piece of baggage will be reduced by up to 90 percent, with a further reduction of up to 30 percent if pre-purchased directly with Etihad Airways up to 24 hours before travel.

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