BrandArena: Alcatel OneTouch signs five-year partnership with LA Galaxy

Tuesday, 25 August 2015

Alcatel OneTouch signs five-year partnership with LA Galaxy

Mobile phone manufacturer Alcatel OneTouch has agreed a new multi-year partnership with the five-time Major League Soccer Cup champions, Los Angeles Galaxy, and their home stadium, StubHub Center, becoming the Official Smartphone and Tablet Partner of both the team and the multiple-use sports stadium.

Continuing on their commitment to growing the brand in North America,this new partnership expands on Alcatel OneTouch’s strategic investment in MLS, focusing specifically on pre-game fan experiences, in-game fan engagement, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement. Financial details of the partnership were not disclosed.

The brand has also pledged to be an engaged partner in LA Galaxy’s community engagement programs, which will include activities in Los Angeles and Orange counties. Additionally, as part of the multi-year deal, beginning in in 2016, ALCATEL ONETOUCH will have promotional and experience rights to one LA Galaxy player, details to be announced in 2016.

No comments:

Post a Comment