BrandArena: The ‘Good Sir’ campaign calls for the return of the South African Gentlemen

Friday 24 July 2015

The ‘Good Sir’ campaign calls for the return of the South African Gentlemen

Synonymous with the likes of international Hollywood stars Jamie Foxx and Idris Elba, Oude Meester has today announced an exciting new partnership with ‘The Good Sir’, a movement that aims to help young men master the art of being a modern gentleman.

‘The Good Sir’ is the brainchild of leading urban fashion and lifestyle entrepreneurs, Theo Ngobeni and Zano Sithetho who believe that there is a new generation of South African men that are inspired by the cool-factor, style, panache, strength and confidence of gentlemen.
L-R: Theo Ngobeni, Jerome Adonis and Zano Sithetho
The founders of the ‘The Good Sir’ were inspired by worldwide trends as well as their desire to share their own journey of personal mastery and growth. “Being a gentleman is cool again. You see the influence in men’s fashion runways, grooming and leisure activities. We are hoping the ‘Good Sir’ will inspire young men not just to look the part, but to act the part as well – to try and be better professionals, brothers, friends and partners, as well as citizens.” explains Ngobeni. Sithetho adds: “The Good Sir’ is our modern interpretation of an old adage: Being a male is a matter of birth, being a man is a matter of age, but being a gentleman is a matter of choice.”

‘The Good Sir’ team will host a series of dinners, dubbed “Dinner with Style”, that will offer selected participants mentoring from leading experts on style, etiquette, networking, personal leadership as well as responsibility and wealth management. The very first dinner will be held on Thursday, 30 July at The Protea Fire & Ice Hotel, Melrose Arch in Johannesburg.

The Blue Door Society Partnership

Oude Meester’s Blue Door Society celebrates men who aspire to excellence.

“As a brand, we believe the path to mastery follows an evolution, from apprenticeship, to dedicated practice and finally mastery of skill. ‘The Good Sir – Dinner with Style’ initiative shares these values and we are delighted to be able to help them empower a new generation of gentlemen.” Jerome Adonis – Oude Meester Brand Manager.

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