BrandArena: Samsung positively impacts community in Kinshasa (DRC)

Tuesday 28 July 2015

Samsung positively impacts community in Kinshasa (DRC)

What could 30 Samsung Electronics employees, 31 computers and Computer Classes, accomplish? If taken in isolation, not much. But combined together, it could uplift a community in need. This is what a team of Samsung Electronics employees hopes to achieve as it marks its annual Employee Volunteer Programme in Kinshasa, Democratic Republic of Congo this week.

The team of volunteers from Samsung Electronics’ South Korean headquarters arrived in Kinshasa to help refurbish classrooms at the Dibua Dia Ditumba Primary School and conduct trainings for 30 teachers and up to 50 learners.

The week-long initiative (27- 30 July) will focus on providing access to technology by installing computers at the school, giving the learners and teachers basic computer skills, and painting the classrooms, to give it a fresh-new look. These activities will be carried out in partnership with Action de Development Communautaire Dibua (ADCD) and Better World. It forms part of Samsung’s Employee Volunteer Programme (EVP), which encourages employees to use their work-time to ccontribute towards the well-being and the socio-economic development of our communities

Bill Kim, managing director of the DRC branch, Samsung Electronics East Africa, said: “The engagement model has been warmly welcomed in communities across Africa. Because programmes are implemented in consultation with communities and are designed to meet their felt needs, they develop a sense of ownership of the projects.”

Abey Tau, Public Affairs & Corporate Citizenship Manager for Samsung Electronics Africa, said community upliftment forms an integral part of Samsung’s conscience. “Samsung is committed to creating positive change for people everywhere so that they may live better lives through new experiences infused with technology.

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