BrandArena: Jovago, Fidelity Bank enter strategic partnership with mobile app deal

Friday 10 July 2015

Jovago, Fidelity Bank enter strategic partnership with mobile app deal

Nigeria’s largest hotel booking platform, Jovago, has signed a white paper deal with Fidelity Bank as part of its drive to expand its growing customer base.

As the official hotel partners of the financial institution, makes it easier for travellers to find and book from over 200,000 hotels around the world as well as pay for the each service through the Fidelity Mobile app in a few simple clicks.

According to the Business Development Manager, Adam Grant, “We are proud to partner with an established institution such as Fidelity Bank. They are committed to promoting their Credit and Debit card services and Jovago provides an ideal platform for their customers. This is a long term strategic partnership focusing on providing added value to Fidelity Bank Customers. We hope to integrate our booking portal into Fidelity Bank online and mobile applications in the near future."

Nigeria’s e-commerce market continues to experience robust growth on the back of increased internet access and improved mobile connectivity.  Based on industry reports, 300,000 online orders are placed daily.

As reported by the Nigerian Communications Commission (NCC), active internet subscription in Q3 2014 stood at 73.9 million. This increase is expected to support the expansion of the e-commerce sector in the long term.

Speaking on the success of the deal, Marek Zmyslowski, Managing Director of said, "This is a major milestone for us. We are excited that we have moved one more step closer to making booking services on our portal easier for all our travelling customers. This partnership with Fidelity Bank is the first of many great possibilities for us and a sign of positive growth."

Jovago was founded in 2013 and has within two years has raised the bar as one of the most innovative and service focused e-commerce companies in the West African market space. Jovago has consistently pushed novel boundaries to make travelling for business and leisure a convenient experience for its clients.

At present, the company offers a bouquet of unbeatable discounted prices to 7,000 hotels in Nigeria and more than 20,000 spread across the continent.

Since Jovago began operations, branches have been opened in Lagos (Nigeria), Dakar (Senegal), Abidjan (Ivory Coast), Douala (Cameroon), Nairobi (Kenya), Karachi, Lahore and Islamabad (Pakistan), Porto (Portugal), Paris (France) and most recently Ghana.

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