No Title Sponsor For English Premier League From 2016-17

The English Premier League has announced that it will not have a title sponsor from the 2016-17 season, "giving it a “clean brand” that the clubs believe will play better internationally as they compete with America’s NFL and NBA for the broadcast millions of emergent markets", according to reports.


Premier League via its Spokesman Twitter handle @PLSpokesman recent tweeted "PL clubs have agreed a new strategy, away from title sponsorship. From 2016/17 the competition will be referred to as the ‘Premier League’"

Barclays was paying £40 million per season under their current sponsorship deal, and the Premier League was seeking a fee of £60 million per year. Diageo, the English alcohol company that produces Smirnoff, Johnnie Walker, Baileys, and Guinness, reportedly offered £45 million per year, which the Premier League balked at.

In March this year Barclays announced that they do not plan to renew the partnership when it expires at the end of the 2015-16 season.



The Premier League did not have a sponsor in its inaugual season of 1992-93 before signing a four-year deal with Carling, worth £12m.

However, the FA Cup won’t be going sponsor-free in 2015-16 after not having a sponsor this past year.  Arsenal’s kit and stadium sponsor is the new FA Cup title sponsor, and it will be known as The Emirates FA Cup from 2015-18. The Dubai-based airline will pay “at least £30 million” for the sponsorship rights.