BrandArena: FCMB's Giant Strides: A new world of opportunity in today's banking space

Thursday 11 June 2015

FCMB's Giant Strides: A new world of opportunity in today's banking space

In spite of the impact it is already making in the Nigerian financial sector, First City Monument Bank (FCMB) is further expanding the frontiers of opportunities for its customers and indeed Nigerians. The latest initiative aimed at helping the populace optimaly realise and unleash their abilities in the different areas of human endeavour is coming under the auspices of the bank’s new brand proposition with a thematic campaign tagged, "A World of Opportunity".

The new proposition, which is anchored on such unique attributes as the rare Nigerian spirit characterized by self-belief, drive, passion for whatever it is they are engaged in, ambition and determination, is already causing waves in the Nigerian banking industry, for its innovativeness. It provides existing customers and potential others a platform to a world of opportunities, showcasing products offerings that meet a diversity of needs, regardless of sex, age, class or faith.

According to the Divisional Head, Retail Banking at FCMB,  Mr. Olu Akanmu, it is a new dawn, and ”through this new offering, we are reminding our customers of the need to fully exploit their potential. As a bank, we acknowledge the abundant entrepreneurial abilities in them, and are just trying to stir it up. You know that sometimes, one may possess unique attributes but may not recognise or fully exploit it.

FCMB is a bank that seeks to help its customers maximise their potential. It is a brand that is accessible, and connects with the individuality of its diverse clientele by showcasing products that attend to their peculiar needs”, Mr. Akanmu said. The bank revealed that it is reawakening the consciousness of people to qualities which they already have, and with effective utilization, would help them harness the opportunities around them through the right association, products and brands. It underscores the fact that every day is an opportunity which only the ready would be able to make the most of.

The Divisional Head of the financial institution, which has enjoyed monumental stability in the Nigerian banking space having elaborately celebrated its over 30years in business said, “what we are saying is that the optimism of Nigerians will be used to the greatest advantage. FCMB will connect with consumers’ inner passions and show the readiness to be helpful through a series of packages”. Over the years, FCMB has been very innovative in its approach to products and service delivery across sectors with far-reaching impact. For example, the firm’s reward promo for customers which is on-going has touched lives from different geopolitical zones of the country.  The bank’s current promotion tagged, ‘’FCMB Millionaire Promo’’, commenced in February and will run till August 2015.

According to the bank, the promo is targeted at all segments of the society and for existing as well as potential savings account customers, with eligible products and savings accounts including Classic Savings, Target Account, E-savings as well as Third Party Savings, Kids Account and Flexx Account, the bank which recently unveiled a new corporate brand identity, for the promo, has provided various exciting prizes to be won by qualified customers.

While three customers of the Bank will each win the star prize of N5million at the grand finale of the promo scheduled for August, three others will each be rewarded with N1million at the regional draws. Other fantastic prizes to be won at the regional draws include 120 LED televisions, 120 generating sets, 1000 decoders, 300 tablets and 600 smart phones.

The bank had announced its audited result for the year ended December 31, 2014, where it posted impressive results. Part of the postings was a Profit before Tax of N23.9 up 32% from prior year and a proposed dividend of 25k per share. Commenting on the result, Mr. Ladi Balogun, Group Managing Director/CEO of FCMB, had said: “Our commercial and retail banking activities continue to be the key driver of group performance, with 26% growth in profit before tax.

Specifically, the growth in our retail banking activities enabled us to not only attain industry leading margins but also deliver 37% loan growth. Furthermore, marketing and service excellence enabled us acquire 500,000 new retail customers in 2014. Our modest deposit growth of 3% overall was attributable to a switch in our wholesale funding mix at the margin from deposits to stable long term borrowings’’.

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