BrandArena: Delta Air Lines Extends Chelsea Sponsorship Deal

Friday 26 June 2015

Delta Air Lines Extends Chelsea Sponsorship Deal

English Premier League Club Chelsea Football Club has announced a new three-year partnership agreement with Delta Air Lines as the club's Official Global Airline Partner.

Delta first teamed up with Chelsea in 2012 and will continue to serve as the football club’s official global airline partner under a fresh three-year deal that runs from the 2015-16 season until the end of the 2017-18 campaign.

Delta is synonymous with sport in the United States where the airline is the official airline sponsor of sixteen leading U.S. sports teams including baseball’s New York Yankees, hockey’s Los Angeles Kings, American football’s Minnesota Vikings as well as Super Bowl winners Seattle Seahawks. This summer, Delta will welcome the Chelsea team as they tour the United States, playing matches in New Jersey, Charlotte and Washington D.C.  

“Chelsea Football Club and Delta are both winning brands and since the partnership began three years ago, both have gone from strength to strength,” said Perry Cantarutti, Delta’s Senior Vice President – Europe, Middle East and Africa.  “We look forward to another three great years and to working with the club in promoting their activities in the United States.”

Chelsea’s Managing Director, Christian Purslow, added: “We are delighted to be entering into a new phase of our partnership with Delta Air Lines, the world’s biggest airline. Rated by Fortune magazine as one of the world’s most admired companies Delta Air Lines has the profile, reach and reputation which fit perfectly with our strategy of partnering with a small group of world-class companies”.

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