BrandArena: Thousands of references later JUMIA continues to dominate e-commerce in Côte d’Ivoire

Monday 11 May 2015

Thousands of references later JUMIA continues to dominate e-commerce in Côte d’Ivoire

JUMIA Côte d'Ivoire undertook the relocation of its Treichville warehouse to a brand new, twice as large storage facility warehouse, in the industrial zone of Koumassi; a suburb of Abidjan. Operations at the new warehouse are scheduled to start today. Motivated employees, a new working environment, and a high-tech warehouse: all the ingredients to maintain JUMIA’s success are there.

Almost two years after JUMIA placed the daring bet to revolutionize shopping habits in Côte d’Ivoire, e-commerce has resolutely become synonymous with the company’s name. The online shopping mall steadily continues to expand in such way that, the capacity of its former warehouse has been exceeded.

JUMIA’s new warehouse comprises a storage capacity of 2000m2 situated in the neighborhood of Koumassi, with all the technology and facilities necessary to the implementation of a multichannel logistics strategy. Being part of the expansion plan that led the company to increase its human capital by 7 and double its deliveries, this recent move is intended to further enhance the quality of the delivery experience.

500,000 monthly unique visitors, an assortment of over 50,000 products, 20 categories, 1000 orders fulfilled daily; these are comforting figures. In 2014, JUMIA Côte d’Ivoire recorded a monthly sales growth of 14% only in the Fashion category. However, the e-commerce company is not resting on its laurels. No week goes by without JUMIA Côte d'Ivoire signing new partnerships or launching new products.

Moreover, a plethora of products have been exclusively introduced by JUMIA for the first time on the Ivorian market these last months: Infinix, Innjoo, refurbished Apple. Before long, ranges of the famous beauty brand Dark and Lovely from L’Oreal will be available at very competitive prices for the enthusiastic e-shoppers. Finally, a dedicated B2B service was recently set up to answer the needs of businesses and professionals. JUMIA Côte d’Ivoire is definitely everywhere.

It is thus to support this growth and honor the promise to deliver any item ordered on its website anywhere in the country within 5 days, that JUMIA Côte d’Ivoire is shifting its entire warehouse to a new one arranged to take up the incumbent logistics challenges. High level of service, high inventory availability, supply and return management, the new warehouse is designed for the sole purpose to satisfy more efficiently an outgrowing customer base as well as partners and suppliers.

With the shift, it’s around 100 employees who will be relocated to the new site enabling the effective start of operations today.

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