BrandArena: Owa Obokun of Ijesha Land Endorse Goldberg

Tuesday 26 May 2015

Owa Obokun of Ijesha Land Endorse Goldberg

Dr Gabriel Adekunle Aromolaran, the Owa Obokun of Ijesha Land in Osun State, has endorse Goldberg Lager Beer from the stable of Nigerian Breweries Plc, the endorsement came when the Goldberg Fuji T’o Bam team paid a surprise courtesy visit to the palace of Owa Obokun as a mark of respect to the monarch before the biggest Fuji concert and the semi-final of the Nigeria’ number one Fuji music talent hunt which had over eight thousand fan and guests in attendance on Friday.

Public Affair Manager for West&Mid-West, Nigerian Breweries Plc, Tayo Adelaja, Brand Manager, Bassey Mfon, Regional Trade Marketing Manager, Ayodeji Oke led the contestants and other members of the team to the palace as part of demonstrating the brand core values of respect for traditional values of the people.

Speaking during the courtesy call, OwaObokun expressed his joy for the visit; he commended the team for coming up with such a brilliant idea as part of the plan to give back to the society through Fuji talent hunt. He said, Fuji music is a music genre that is mostly enjoyed by the people of the South Western part of Nigeria, because it has a connection with celebrating culture and bringing out the beauty of Yoruba heritage and language.

He added that, Nigerian Breweries Plc as a company is known for brewering quality products for over sixty-four years and it stride in building human, economic and social development in Nigeria. He called for continued partnership between the organization and the traditional setup in developing the communities and the Nation at large.

The Owa then gave his royal blessing to the Brand, the company, the contestants and the entire team. He promised to support the talent hunt to the finale and the subsequent editions.

In his comments, Brand Manager Goldberg, Mr. Mfon Bassey, revealed that Goldberg is a brand that is brewed for the “Befitting Man” and has always been part of cultural celebrations like Osun Osogbo festival,Ojude Oba in Ijebu Ode and Fuji t’o bam talent hunt which is part of the continued development of the culture of the people which has span for three editions.

It would be recalled that, Mr. KufreEkanem, the Corporate Affairs Adviser of Nigerian Breweries Plc had explained during the kickoff of the competition that it will take place across key cities in South West Nigeria with notable Yoruba actors, like Sanyeri, KamiluKompo, Mr. Latin and OdunladeAdekola gracing the event from the quarter final to the grand finale stages.

Ibadan in Oyo State will host the grand finale, is expected to be an exciting life changing experience for the finalists and fans.

Mr. Ekanem noted that Fuji music enjoys huge followership, especially in the south Western part of Nigeria, which has led the brand to create the platform “to connect and engage target consumers.” The music genre, he pointed out, thus provides a credible platform for the brand to get closer to them and share their interest and culture.

Fuji T’o Bam is an indigenous music activation platform of Goldberg which has in the last two editions led to the discovery of budding Fuji talents.

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