BrandArena: Kudos to MTN Nigeria on APPtitude Campaign

Thursday 14 May 2015

Kudos to MTN Nigeria on APPtitude Campaign

With the vision to build an ecosystem that allows people to pursue their different passions and interests by leveraging on the simplicity which mobile apps provide, MTN Nigeria, is offering its over 61 million customers with full month of free downloads for all Nigerian apps under the auspices of a movement, tagged APPtitude.

Its intention is to help Nigerians embrace mobile applications as a shortcut to navigating the internet in an easy, faster and more efficient manner.

The APPtitude campaign, which runs from now to the 30th of May offers Nigerians the chance to download their favourite apps for free by texting APP to 131.

According to MTN, “The world is changing faster than we ever imagined some decades ago. The increased penetration of technology across the globe especially through mobile phone has changed the way we live and work. Like never before the adoption of mobile phones has enhanced in many ways, economic and social activity on the continent of Africa and Nigeria in particular. It is for this reasons that MTN introduced the ‘APPtitude’ initiative, as a recent study shows that 90 per cent of access to the internet in Nigeria is done via mobile devices.”

As part of the benefits of the movement, an APPtitude portal has been created on the MTN website, which curates a host of local apps in the market under different categories that include sports, entertainment, lifestyle, health/fitness, business as well as religion. The apps can be downloaded by everyone, free of charge for 30 days.

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