BrandArena: 150 Years Young Nokia! Reinvention the Mantra For its Tech Leadership

Monday 11 May 2015

150 Years Young Nokia! Reinvention the Mantra For its Tech Leadership

Hip! Hip!! Hip!!! HURRY! ...Nokia will be celebrating its 150th anniversary in Nigeria and across the globe tomorrow, Tuesday 12 May 2015.

The giant brand in its new avatar has three strong businesses – Nokia Networks, HERE, and Nokia Technologies.

Literally, every nook and corner of the world, young and old; everywhere the Nokia brand is strongly etched on people’s heart. Perhaps this is the only brand globally that everyone can instantly recall. Invention and reinvention has all along been the biggest driving force of the company to attain this cult status for the last one-and-half century.

The Finnish multinational company has a long history of successful change and innovation, adapting to shifts in markets and technologies. From its humble beginning with one paper mill, the company established itself in many sectors over the time: cables, paper products, tires, rubber boots, consumer and industrial electronics, plastics, chemicals, telecommunications infrastructure and more. In 1967, Nokia Corporation was created to have five businesses: rubber, cable, forestry, electronics and power generation.

It first entered the telecommunications equipment market in 1960 when an electronics department was established at Finnish Cable Works to concentrate on the production of radio-transmission equipment. In 1982, Nokia introduced the first fully-digital local telephone exchange in Europe, and the world’s first car phone. The first GSM call was made with a Nokia phone over the Nokia-built network of a Finnish operator called Radiolinja in 1991, and in the same year Nokia won contracts to supply GSM networks in other European countries. By 1998, Nokia was the world leader in mobile phones, a position it enjoyed for more than a decade.

In 2007, Nokia combined its telecoms infrastructure operations with those of Siemens to form a joint venture named Nokia Siemens Networks (NSN). NSN became a leading global provider of telecommunications infrastructure.

New Nokia and Vision

In 2013, Nokia moved to make two transformative transactions – purchased Siemens’ stake in NSN and announced the sale of all of Nokia’s Devices & Services business to Microsoft. Following the closing of the devices business transaction in 2014, Nokia announced its new vision and strategy, building on its three strong businesses - Nokia Networks, HERE, and Nokia Technologies.

At the Capital Markets Day in London on Nov 14, 2014, the company outlined its vision: to expand the human possibilities of technology. The company’ strategic pillars now are: to accelerate leadership in radio; to grow Professional Services; to win in technology transition to Telco Cloud; and target opportunities in Internet of Things and data analytics.

The company has strategies in place for each business, which have been aligned around a common vision for Nokia. That vision is all about connecting things as well as people; billions of sensors are coming online to create the Programmable World. Nokia technology is grounded in real life. It is pragmatic in its application of technology to serve people. Its innovation focuses on meeting real human need, using technology to positively impact people’s lives each day.

Nokia Milestones: 

  • 1865: In Finland, Fredrik Idestam set up wood pulp mill at the Tammerkoski Rapids
  • 1871: Second mill on the banks of the Nokianvirta river, becoming Nokia Ab in
  • 1960: First entry into telecommunications equipment market
  • 1967: Nokia Corporation was formed merging Nokia AB, Finnish Rubber Works (1898), and Finnish Cable Works Ltd (1912)
  • 1982: Introduced first fully-digital local telephone exchange in Europe
  • 1991: World-first GSM call
  • 1998: World leader in mobile phones, a position it enjoyed for more than a decade
  • 2006: Acquired Gate5, and in 2008 NAVTEQ, to be leader in mapping tech
  • 2007: Birth of Nokia Siemens Networks – NSN (merging telecoms infrastructure biz of Nokia & Siemens)
  • 2013: Purchased Siemen’s stake in NSN; announces sale of phone business
  • 2014: New Nokia - Nokia Networks, HERE, and Nokia Technologies

No comments:

Post a Comment