BrandArena: Twitter Premier League fans all over the world

Thursday 23 April 2015

Twitter Premier League fans all over the world

If you think you know where @PremierLeague fans are located, you may be surprised by our new Premier League Twitter fan map, which shows a detailed global breakdown of the followers of all 20 clubs.
Explore this new interactive map, which was built by our data visualisation scientist Krist Wongsuphasawat, to discover which teams dominate each country, and where loyalties lie at a district-level in Nigeria.
The map was created by looking at the official Twitter accounts for each team, using their followers as an indicator of allegiance (as opposed to, say, instances in which people mention a team while watching an interesting matchup or talking about a team’s rival).
The primary view shows at a glance which teams dominate each country around the world, but there are interesting ways within this to explore the map in greater depth:

  • Find your club: Discover how your club fares in each country. Use the Zoom to function in the right-hand corner of the map to instantly explore your clubs presence in any given country.
  • Compare clubs: Pick any two teams and compare where they have their biggest density of followers. Compare local rivals such as @Arsenal and@ChelseaFC who face each other in a London derby this Sunday.
  • Most popular clubs: Use the dropdown menu to determine who the most popular clubs are in an area of your choice.
  • U.K: This is the only view where you can zoom right in, region-by-region, to discover a breakdown of where loyalties lie at a local UK level.
Because each country divides municipalities differently (counties, states, territories, etc.), we employed a technique called hexagonal binning, which divides the map into equally-sized hexagons, like a honeycomb, so you can see fandom by region instead of treating each country as one big region.
Half of the fun is in exploring the map for yourself, but here are a few NIgerian and global trends we found to get you started:
Gunners for Life: You only have to glance at the Nigeria map to see that Arsenal (@Arsenal) in yellow) dominates. There are pockets of blue (Chelsea – @ChelseaFC) and red (Manchester United – @ManUtd), but Arsenal’s reach is by far the most widespread, with fans all over the country

Gunners take London: There are six Premier League teams in London, but one stands apart from the rest in terms of Twitter followers: @Arsenal. Not only do the Gunners have more followers in their own locale of Highbury and Islington, but they also edge out arch-rivals Tottenham (@SpursOfficial) and @ChelseaFC in their backyards. Crystal Palace (@CPFC) also see their home turned Arsenal yellow, while West Ham (@WHUFC_official) and Queens Park Rangers (@QPRFC) are shaded out by Liverpool green.
Local luminaries: Outside of London, smaller teams are able to buck the trend of @LFC,@ManUtd and @Arsenal dominance. In pockets of varying size around their stadiums, the following clubs retain ownership of their area:
Manchester City (@MCFC), meanwhile, win one valuable territory in the centre of Manchester, amid a sea of @ManUtd red.
Derby day: Football centres around traditional rivalries and four of the biggest in the Premier League end with home wins. North London is very much red with @Arsenalgetting the better of @SpursOfficial; The Merseyside derby sees @LFC overcome@Everton on this occasion; The battle in Manchester sees the red of @ManUtd sink the blue of @MCFC; In the Midlands it is @AVFCofficial that take ownership of Birmingham at the expense of West Brom (@wbafcofficial); And it’s @NUFC that claim the northeast with more territory than bitter rivals @SunderlandAFC.
The European divide: Fascinatingly, it’s a tale of two London clubs in Europe, with@Arsenal generally owning the Northern European countries, while @ChelseaFCpresiding in the south. Several of these teams’ biggest stars, past and present, hail from countries that show strong support for their team:
  • Freddie Ljungberg (@Freddie) - Sweden and Arsenal
  • Arsene Wenger and Thierry Henry (@ThierryHenry) - France and Arsenal
  • Mesut Ozil (@MesutOzil1088) and Per Mertesacker (@Mertesacker) - Germany and Arsenal
  • Robin Van Persie (@Persie_Official) and Dennis Bergkamp - Holland and Arsenal
  • Jose Mourinho - Portugal and Chelsea
  • Gianfranco Zola and Roberto Di Matteo - Italy and Chelsea
  • Diego Costa (@DiegoCosta) and Cesc Fabregas (@cesc4official) - Spain and Chelsea
The Asian split: The outlook is different in Asia, where @ManUtd takes a strong grip on India and Pakistan, while battling with @ChelseaFC for control of football-mad Malaysia and Indonesia. @LFC fare slightly less well in those countries but bounce back with a big lead in Thailand. Meanwhile, @Arsenal taste success in Japan, South Korea and The Philippines.
A Pan-Africa view: @Arsenal carry their European form into Northern Africa with Morocco — the home of long-departed former Gunner Marouane Chamakh. @ChelseaFC, meanwhile, have a stronghold in Ivory Coast, the home of Blues legend Didier Drogba (@didierdrogba). Further south, @ManUtd prevail, with South Africa, Botswana, Namibia and Zimbabwe turning red.
American blues: The North America picture is in a way reflective of the Premier League era as a whole. The top four, @Arsenal@ChelseaFC@ManUtd and @LFC, so frequently occupied these positions in varying orders throughout the Premier League years that their dominance comes as no surprise. @Everton, the team of #WorldCup2014 US star Tim Howard (@TimHowardGK), hits 7th place among American fans.
Meanwhile in South America it is @ChelseaFC asserting their dominance from Mexico down through South America, with a few notable exceptions:
  • French Guiana is loyal to @Arsenal, perhaps unsurprising given the North London clubs French core in years gone by.
  • Uruguay is strongly pro-Liverpool, the team that striker Luis Suarez (@LuisSuarez9) played for up until his summer transfer to Barcelona (@FCBarcelona)
  • @Arsenal acquired Alexis Sanchez (@Alexis_Sanchez) last summer, and sees strong support across his home country of Chile.
Player power: In many countries, Premier League allegiance appears to be related to, at least in part, the presence of local players. That’s evident for Suarez and Sanchez in Uruguay and Chile, and also for Edin Dzeko (@EdDzeko) in Bosnia and Herzegovina, where Manchester City takes a rare first place.
Other patterns of international players and home country fandom for their team include:
  • Ki Sung-yueng - Swansea/South Korea
  • Gylfi Sigurdsson - Swansea/Iceland
  • Enner Valencia (@ennervalencia14) - West Ham/Ecuador
  • Samuel Etoo (@setoo9) - Everton/Cameroon
  • Asmir Begovic (@asmir1) - Stoke/Bosnia and Herzegovina
Off the pitch: What other factors, beyond the more obvious ones such as player affiliation and geographical impact, could influence a team’s fan base? Here are a few other interesting connections:
  • @Arsenal break @ChelseaFC’s dominance in the Middle East by edging ahead in United Arab Emirates, which is home to their stadium and kit sponsors, Emirates Airline (@emirates).
  • @QPRFC hugely outperform their average Twitter follower ranking in Malaysia, where they are seventh. Malaysian entrepreneur Tony Fernandes, the club chairman, may have something to do with this.
  • Last word goes - as it often does in the football world - to Roman Abramovich. The Russian businessman owns @ChelseaFC, which leads with fans across Russia and the former Soviet countries.
As the Premier League heads into the business end of the season, fans will continue to come to Twitter to support their club over the line. Each view of this interactive map can be Tweeted or embedded by clicking either the ‘Tweet this view’ or ‘Embed this view’ buttons at the top of the screen.

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