BrandArena: Cold Stone Creamery Nigeria Opens New Store, Excite Consumers

Monday 20 April 2015

Cold Stone Creamery Nigeria Opens New Store, Excite Consumers

In line with its mission statement: “We will make people happy", Cold Stone Creamery Nigeria celebrated the grand opening of her Ikeja City Mall store with a three-day event packed with loads of giveaways and fun activities for customers and friends of the brand.

LR: Eniola Ositelu Marketing Manager Ikeja City Mall, Timilehin Lajubutu Marketing Coordinator Cold Stone Creamery Nigeria, Uzoelum Chukwunalu Operations Manager Cold Stone Creamery Nigeria, Olusola Adeeko Human Resource Manager Eat‘N’Go Nigeria, Temilola Akinmuda On Air Personality with Cool FM Nigeria
The first day of the event was a crowd puller as old and new customers of the brand came out in their numbers to take advantage of the 50% discount offer on the “Love It” size signature ice cream. This gave customers an opportunity to try out a variety of ice creams and mix- in combinations called signature creations.

On the second day, the store gave free ice cream to the first 50 customers.

According to the management, the initiative was adopted in place of their regular ribbon cutting event in order to be able to give back to their customers and welcome new ones in grand style.

According to the Operations Manager, CSC Nigeria, Uzoelum Chukwunalu these signature creations are 20 in number and are tried and true with recipes from Cold Stone’s international taste master himself, Raymond Karam to give customers the “Ultimate Ice Cream Experience”. “We decided to go the experiential way this time; because in the end, we are all about our customers and the kind of experience they have in our stores” he said.

During a press briefing session, Marketing Cordinator, CSC Nigeria, Timileye Lajubutu said the decision of the company to move to the new location is to serve its teeming consumers within Ikeja, Oregun and its environs. "We are very particular about satisfying our customers. Cold Stone Creamery offer super-premium ice cream, made fresh every day, and served up with consumers' choice of mix-ins. We want to always make people happy", he affirmed.

The event also had in attendance celebrities from the popular Cool FM radio presenter, Taymi, to Tinsel actress Tomi Odunsi and upcoming musician Pepenaziii, who were all given the opportunity to experience the brand make their own ice cream and mix-in combinations which they gave their own special names.

The event ended with a family and friends offer of buy 3 get 1 free on the last day for those who had missed out on previous offers and others who can’t seem to get enough of the brand.

Cold stone creamery was officially launched in September 2012 and since grown to 13 stores across Nigeria including, Lagos, Ibadan and Enugu.

Headquartered in Scottsdale, Arizona, Cold Stone Creamery is one of the fastest growing franchising companies in the world, with a portfolio of 15 quick-service restaurant brands and business operation in more than 1,500 locations in 20 countries.

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