BrandArena: Puma Reshuffles Management

Thursday 5 March 2015

Puma Reshuffles Management

Puma has announced the appointment of a new head of global strategy. Nina Graf-Vlach, a former project manager at the Boston Consulting Group will take over the leadership of Puma's strategic management with Arne Freundt becoming Director of Retail and e-Commerce.

The Germany-based sportswear brand revenues are derived from the sale of products from the PUMA, Cobra Golf and Tretorn brands via the wholesale and retail trade, as well as from sales directly to consumers in our own retail stores and online stores.

PUMA primarily markets and distributes products via its global network of subsidiaries. There are distribution agreements in place with independent distributors in some countries.

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