BrandArena: Nissan Sway concept debuts at Geneva Motor Show

Monday 9 March 2015

Nissan Sway concept debuts at Geneva Motor Show

The Nissan Sway concept has made its premiere at the 2015 Geneva Motor Show. Said to “shake up the traditionally conservative B-segment hatchback sector,” the Sway showcases the brand’s emphasis on structure and form.

The four-door concept is a further evolution of Nissan’s design language that’s seen on Qashqai and Juke crossovers.

Sway has been designed to shake up the compact hatchback segment, traditionally a conservative sector of the market. With its swooping lines, striking nose, elegantly simple interior and bold use of sophisticated colours, the concept is a daring and emotional design.

It provides a glimpse at how a future generation compact Nissan might look if the new design language was applied to a European hatchback. It is designed especially to appeal to European tastes, with “emotional, edgy and exciting” content.

The car carries the expected styling, such as the V-motion grille, boomerang headlamps, boomerang tail-lights and twin trapezoidal exhaust pipes. Another feature from Nissan’s new design language, the floating roof, is expressed on the hatchback with a panoramic glass roof, framed by an extended C-shaped construction.

Paul Willcox, Chairman Nissan Europe, said: "Nissan is on the move. The brand stands for bold, innovative thinking in the European automotive market – indeed around the globe – and our growth in Europe is led by outstanding new products, which are defined by outstanding design. The Sway underlines how important design is for Nissan in building our brand and driving our growth."

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