BrandArena: Nigerian Outdoor Advertising Practitioners to Hold Workshop in the US

Friday 20 March 2015

Nigerian Outdoor Advertising Practitioners to Hold Workshop in the US

In a bid to further raise its bar in Marketing Communications in Nigeria, Outdoor Advertising, members of the Outdoor Advertising Association of Nigeria (OAAN) have mapped out a series of capacity-building Training Programs, starting with a forthcoming Executive Education Workshop in the United States of America.

Focusing on the theme of “The Art and Science of Outdoor Advertising in the Age of Digital Media”, the five-day Training Event will hold from April 12 to 17, at the Department of Communication, North Dakota State University (NDSU), with Resource Persons drawn from other American Universities and the field of American Professional Outdoor Advertising Practitioners.

North Dakota State University is ranked among the top two percent of American public and private universities.

The curriculum for the Training Event, which was drawn up by OAAN members and NDSU Advertising Professors, shows that participants will be exposed to a wide range of topics that include business aspects and Return on Investments in Outdoor Advertising, Managing the Creative Process, Working with Governments and Public Institutions. Other topics include: Innovations in Outdoor Advertising Practice, Media Relations for Outdoor Agencies, and Leadership Paradigms for Outdoor Agencies etc.

OAAN Secretariat is handling the registration for the Training on behalf of its members and all others who may want to participate. Interested prospective participants can contact the General Manager for additional information.

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