Social Media: Musicians Unite Behind Jay Z On Tidal Relaunch

On Sunday night, Madonna, Beyoncé, Kanye West, Rihanna, and Nicki Minaj turned their social media profiles blue in a PR stunt for Tidal, Jay Z’s Tidal music streaming service.

Coldplay, Jack White and Deadmau5 also joined the list of all-star muscians that also supported the music streaming service.

The artists all using the same #TIDALforALL hashtag and changing their profile pictures to display the streaming service's signature color: a striking shade of cyan.

The site re-launches on Monday, promising CD-quality streaming and thousands of music videos, for a subscription fee.

The superstar rapper Jay-Z acquired the outfit for $56 million.