LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike - Report

LeBron James shows off the LeBron 12 at Nike’s headquarters. (AP Photo/Steve Dykes)

LeBron James remains the biggest endorsement star in the sport with estimated earnings of $44 million this year off the court, and he is still the king when it comes to moving product. Nike sold $340 million worth of James’ signature shoes in the last 12-months through January, up 13% from the prior year, according to SportScanInfo.

It is nearly double the amount of the NBA’s second best seller, Kevin Durant.

The biggest gainer among NBA players with signature shoes was Kobe Bryant.

Signature Shoe Sales 2014

LeBron James: $340 million (Nike)
Kevin Durant: $195 million (Nike)
Kobe Bryant: $105 million (Nike)
Chris Paul: $32 million (Nike/Jordan)
Derrick Rose: $32 million (Adidas)
Carmelo Anthony: $30 million (Nike/Jordan)
John Wall: $8 million (Adidas)
Dwight Howard: $1.5 million (Adidas)


Up and Comers

Kyrie Irving: $7 million (Nike). Shoe released in Dec.
Damian Lillard: $1.8 million (Adidas). Shoe released in Jan.

Source: SportScanInfo