BrandArena: Ford Showcases 2015 Mustang at Maiden Eko Atlantic Polo Tournament

Thursday 19 March 2015

Ford Showcases 2015 Mustang at Maiden Eko Atlantic Polo Tournament

The Ford Motor Company, through its dealer, Coscharis Motors, is showcasing its iconic Mustang at the 2015 Round Robin Polo Tournament holding at Eko Atlantic, Lagos that kicked off on Thursday, March 19th, and will run till Sunday, March 22nd.

The all-new Ford Mustang fastback and convertible models promise exceptional performance and refinement while embracing the Mustang’s half-century of heritage and status as a global icon. It is also the most modern Mustang to date, boasting independent rear suspension, a first for the vehicle that will transform the way it handles.

“Our customers and attendees at the event will have an opportunity to see and experience the Mustang”, said Felix Mahan, brand manager, Coscharis Motors. “The iconic Mustang boasts of an advanced driver convenience and driver aid technologies. We believe the Mustang is a must have among all lovers of premium automobile in Nigeria”, he added.

On the co-sponsorship of the Polo Tournament, Mahan expressed the company’s excitement saying, “Ford identifies with laudable projects geared towards the development of sports in Lagos State. We are establishing an emotional connection with our customers by tapping into their passion for the game of polo”, he concluded.
With this sponsorship, Ford will display a range of products and consumers will have the platform to interact with the products beginning with the Iconic Mustang, Flex, Explorer, Fusion, to the incredible versatile Escape.

With a projected attendance of 1000 guests per day, the over three day event will attract a pool of the crème de la crème in the Nigerian community as the new city is showcased to current land owners and prospects including: High net worth individuals, Business Tycoons, Company Directors and sixty percent of Lagos Polo Club members.

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