BrandArena: Fake Apple Watches go on sale in China

Tuesday 17 March 2015

Fake Apple Watches go on sale in China

Fake or lookalike Apple Inc.’s new smartwatch have gone on sale across China. The country’s thriving copycat manufacturers are selling lookalikes - openly advertising as Apple copies.

Revealed on Tuesday and scheduled to go on sale on April 24, Apple's gold-cased luxury model costs up to $17,000 and appears to be aimed at wealthy Chinese buyers. In his multimedia presentation at the launch, Mr Cook highlighted that WeChat, China's most popular chat app, could be used on the Apple device.

On ecommerce websites such as Alibaba's Taobao, the watches appear nearly identical to Apple's product, right down to the distinctive digital crown controller on the side of the device and four sensors on the underside.

Most do not have a brand marking, and cost Rmb250-Rmb500 ($40-$80) — about a tenth to one-fifth of the price of the cheapest Apple watch exhibited this week by Tim Cook, chief executive of the Cupertino-based group.

The early proliferation of fakes will not help Apple's hopes of replicating the success of its iPhones in China, which is the world's second-largest market for the smartphones behind the US.

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